| dlynn wrote: |
| Please, don't go crazy with effects and filters. Keep it subtle. You don't want the first thought of a potential customer to be, "Wow, they used the Photoshop 'Texturize' filter" |
dlynn is absolutely correct here. This is especially true for logos. I have created several logos for businesses over the past several years which are still in use today (and some that are not) all with either photoshop, illustrator or coreldraw.
You want the logo to encompass what that business represents without making it 'image app distingushable.' That logo will represent everything that the company does so it should be unique, and incorporate everything that the company is.
Some logos are real simple, you'll notice logos like Toyota for example, all their logo is is T-O-Y-O-T-A shoved into a symbol. I think some kid was doodling one day and made that one up
http://www.carbase.co.uk/image/toyota-logo.jpg
Some logos are complex, Total Oil Company for example has some wacky symbol which when I look at it says "Total" or "Global":
http://www.geolsoc.org.uk/company_logos/Company%20Logos/Total.jpg
Some encompass what the company itself does. Most smaller companies usually take this angle. Deal Me In LLC organizes poker matches for instance. By seeing that logo you instantly know that:
http://www.firststateholdem.com/images/dmi2.jpg
Some go on brand recognition, but these are usually larger companies. The logo doesn't really tell you what they do but it doesn't matter because most people already know....Like Hewlett Packard
http://www.lanzone.co.uk/images/HP%20logo.jpg
So there are a lot of ways to adequately represent your company, but that logo becomes your company's symbol so think, make many ideas and use the one that others like best and can relate the company to. Just because it looks cool doesn't mean it should be used.
